01
Attention
You live on Reels. Your buyers need seven hours with you before they ever pay.
Instagram
Reels · Stories
ACTIVE
YouTube
Long-form
MISSING
Daily volume
Touchpoints
UNDER-INDEXED
→ Nurture math: 7 hours of content × 11 touchpoints before they buy. You cannot get there on 60-second Reels alone — long-form is where trust compounds.